TRACK

Product Strategy Toolkit.

Navigate the path to product market fit more easily—with expert knowledge, how-to’s, and practical advice you're ready to turn your ideas into products.

Guide

Creating your value proposition canvas

The Value Proposition Canvas is a visual tool that helps you explore and articulate the fit between your product or service and the needs of your target customers.

4
2h
1-3
Intermediate
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Guides

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Guides provide knowledge and practical advice on product strategy. Whether you're just starting out, or fine-tuning your approach, these resources empower you to achieve your goals.

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Activities

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Activities bring product strategy concepts to life. They provide a structured approach to understanding your customers, and refining your product strategy, so you can make informed decisions at every stage.

Product
Phases

The product development lifecycle is structured into five phases that guide you step-by-step, while also forming an iterative cycle for ongoing product refinement and improvement.