Product Strategy Toolkit.
Navigate the path to product market fit more easily—with expert knowledge, how-to’s, and practical advice you're ready to turn your ideas into products.
Guide
Creating your value proposition canvas
The Value Proposition Canvas is a visual tool that helps you explore and articulate the fit between your product or service and the needs of your target customers.
4
2h
1-3
Intermediate
Open guide

PopularTopics
FeaturedGuides
See all
Guides provide knowledge and practical advice on product strategy. Whether you're just starting out, or fine-tuning your approach, these resources empower you to achieve your goals.

Guide
Assessing the Size and Accessibility of Possible Markets
The Value Proposition Canvas is a visual tool that helps you explore and articulate the fit between your product or service and the needs of your target customers.
6
3h
2-3
Intermediate
Read more

Guide
Conducting Online Problem Research
By leveraging the vast resources available on the internet, you can gain valuable insights that inform product development, enhance user experiences, and drive innovation.
6
2h
1-3
Intermediate
Read more

Guide
Conducting Problem Interviews
Problem interviews are a crucial step in the product development process, helping you uncover and understand the pain points, challenges, and needs of your target audience. This guide is designed to provide you with a framework for conducting effective problem interviews. By mastering this skill, you can gather valuable insights that will inform the development of solutions tailored to address real user problems.
6
2h
2-4
Beginner
Read more
FeaturedActivities
See all
Activities bring product strategy concepts to life. They provide a structured approach to understanding your customers, and refining your product strategy, so you can make informed decisions at every stage.

Activity
Affinity Mapping
The 'Affinity map' is a way to organize ideas quickly without imposing an implicit structure. The organization 'emerges' from the ideas.
4
45min
1-3
Read more

Activity
Assumption Mapping
The Assumption Mapping canvas is a lightweight tool that can help you prioritize your assumptions and to find which one to try to validate first. A perfect tool to use before you start experimenting.
6
30min
3-5
Read more

Activity
Card sorting
Card sorting is a technique that can help you to prioritize among different options, it can also be user to get insight in the priorities of other people.
4
20min
3-5
Read more

Activity
Creative Matrix
The creative matrix is an alternative way of getting to a large collection of new ideas quickly. When you’re finding that everyone’s ideas are too similar, it’s time to expand the boundaries of your thinking with the Creative Matrix.
4
20min
3-5
Read more
ProductPhases
The product development lifecycle is structured into five phases that guide you step-by-step, while also forming an iterative cycle for ongoing product refinement and improvement.